Design Considerations
Requirements Gathering
Envisionment Methods
Evaluation
Other
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Moodboards
What is A Moodboard?
A moodboard is a collage of materials (images, text, colours, textures,
website screen shots, etc) which captures the ambience or feel of a place
or design. Widely used in interior design and advertising.
Why Use it
- Widely used in interior design/advertising
- Gather together visual stimuli that capture the essence of the design
- Photos, other images, textures, shapes, quotes…
- Inspiration not specification
- Can also be generated by clients or users
- Useful in developing team vision
- Easy to communicate with clients via visual stimuli
Participants Needed
The designer may complete this method on their own, in collaboration with
other designers or with the client. Alternatively, the client may undertake
this exercise on their own to create what they would like the feel of the
final product to be.
Task List
- Collect (or have the client collect) a range of materials which will
inspire the design of the finished piece of work.
- Arrange them on a large board using removable sticky tape or blu-tack.
- Remove any elements which do not suit the rest of the scheme.
- Refer back to the mood board during the product lifecycle for design
inspiration.
Conditions required
- A range of materials such as textures, printouts, magazine cutouts,
photographs, paint palettes
- sticky tape or blu-tack
- large A3/A2 mounting board
- Is also possible to create a digital moodboard - but this can feel
too removed ir intangible for some people
Examples
- Design mood-boards
- MoodBoards spark
Innovation + Inspiration
in creative teams
- Mood Boards for Season Autumn/Winter 05/06
- Visually kick-starting the brain
- fashion
spot Mood Boards
- papillon bleu
Mood boards
Limitations Of method
- Can be time consuming.
- Some people feel that it's too much fun to be
called work.
Exercise 1
Use digital media, the internet and photoshop to create a digital moodboard
for one of the following concepts:
- soft
- air
- cold
- sticky
- sensual
- parched
- love
- slow
- death
- technology
- science
- history
- drama
- clean
Exercise 2
You are commissioned to design an interactive guide for a national science
museum. For next week
- Collect some images and textures which might capture the ‘mood’
of the design
- What colours would suit this theme? Using Photoshop or any image editing
program, select a colour palette of 10 shades from the above materials.
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