Design Considerations
Requirements Gathering
Envisionment Methods
Evaluation
Other
Users of this site also found these sites useful
Ethnography
What is Ethnography?
Ethnography (sometimes called Field Observation) is an ethnographic technique
where the evaluator visits the normal workplace of the users.
The evaluator
should be as unobtrusive as possible so as to allow the user to work normally.
It is common to use a digital camera to take shots of screens, artefacts,
scenarios etc. and a notepad to record pertinent details.
Video recording
may not be possible in this environment as it may be intrusive – particularly
in a confidential situation (hospitals / banks etc).
Field workers spend time in real-life situations observing, videotaping
and interviewing.
Attention is paid to how tasks are actually
done, as opposed to the way they are thought to be done.
Rapid Prototyping of the product may follow with several iterations
until the design meets the users’ requirements..
Why Use it?
- The purpose of ethnography is give designers and evaluators an understanding
of the context in which a technology is used.
- It has been developed as a result of the growing realisation that computer
systems exist within a network of human relationships.
- Only by understanding this network, and the flow of information and
communication within it, is it possible to design systems which actively
support it.
- Ethnography has the ability to deal with the social and collaborative
context of the system.
- It is important to see the original or prototype system in action as
it may yield insights into how the users make the system their own.
- This interaction may differ dramatically from what the designers had
in mind, so it is important to catalogue this.
- In addition there may be external factors (such as group processes &
relationships) that may be overlooked in the design and not found during
artificial testing scenarios but which are critical to the effective use
of the system - many systems fail due to the fact that their design pays
insufficient attention to the social context of work
- Ethnography seeks to answer what might be regarded as an essential CSCW
(computer supported cooperative work) question: what to automate and what
to leave to human skill and experience.
A minimum of 2 users should be observed - the more users that can be observed,
the better the results; however due to time restrictions it may be necessary
to observe a subset of the entire team. Where possible try to select team
members with different job descriptions and daily tasks.
Limitations
- Ethnography is only successful when accepted by the people in the setting.
Reluctance on the part of the subjects results in modified behaviour and
hence invalid results.
- Even though the evaluator tries to remain as unobtrusive as possible
their presence may still affect the performance of the observed workers.
- Whether their presence affected the workers will also be impossible
for the evaluator to measure.
- It may be difficult to get accurate results if video recording is not
available.
- Ethnographers have little control and are at the mercy of ‘real-life’
events
- The study can be difficult to pin down to a time frame
- Analyzing video and data logs can be time-consuming.
- Data is not quantitative.
Reading